Thoughts from The Business Magician
Kostya’s Blog
This College Footballer Mastered Misdirection (A Magician's Perspective)
North Texas punt returner Keegan Brewer is a magician—a “sleight-of-body” magician. Here’s how he successfully used principles of magic to misdirect his audience (the opposing team) so that he could score a touchdown. (Spoiler: Brewer was successful because he understood in that moment that using an audience’s expectations to fool themselves is diabolically effective.)