Thoughts from The Business Magician
Kostya’s Blog
Transform Your Team into AI Champions
Learn a magician’s proven framework to transform AI skeptics into enthusiastic adopters using personality-based communication strategies.
How Attorneys Can Think Like A Magician™
Learn how attorneys can apply magicians’ perception principles to legal practice for better client relationships and practice management.
Step-by-Step: How Any Business Can Astonish Their Customers
Go beyond “satisfaction” and aim for astonishment when taking care of your customers. Follow the three-step framework I use as a magician to deliver magic in your business.
Want to Wow at Work? Learn to Think Like A Magician™
I’ve been a magician for over 20 years, specializing in teaching businesses the secrets of magic and how those insights can improve communication, sales and client relationships. As a speaker, trainer and facilitator, I teach that magic is a rich source of thinking tools. Those tools apply to any organization and any industry, but they also apply to individuals. You can make magic work for you, at work.
To prove it, I’m going to share a few magician’s secrets that can help you improve your career in the following areas: Innovation and Lateral Thinking, Perception Management and Social Intelligence.
If You're In Sales, You Need To Think Like A Magician™
A sale, like a great magic trick, occurs inside the customer’s mind. And it is there where it is replayed, remembered and redefined continually after. The mind is the final battleground. Because magicians are masters of perception, they understand how to get into the heads of their prospects better than anyone else. That’s why the principles of magic can be so helpful in a business environment. If you’re in sales or customer service, here are four secrets to Think Like A Magician™.