Why You Need To Teach Your Team To Think Like A Magician™
Want your customers talking about their experience with your company years later? Magicians have mastered this art for centuries. Your team needs to, too.
Every time your team interacts with a customer, they perform a magic trick.
The method? Your systems, processes, and protocols—the behind-the-scenes machinery of your business.
The effect? The perception your customer walks away with.
Leaders often focus exclusively on methods: training programs, technology solutions, documented procedures. Teams then naturally concentrate on executing these methods rather than creating memorable effects for their customers.
I see this dynamic regularly in sales environments. A rep methodically walks through product features, proud of their technical knowledge. Meanwhile, their customer sits quietly disengaged, mentally drafting their “thanks but no thanks” email.
Great magicians think differently. They obsess over their audience’s experience. They read micro-expressions, adapt their approach mid-performance, and ensure every action builds toward an unforgettable moment.
Your highest-performing employees already do this naturally. They adjust their communication style for each customer. They anticipate needs before they’re expressed. They transform routine transactions into meaningful connections.
Imagine if your entire team operated this way.
When employees Think Like A Magician™, they develop the ability to:
Instantly read customer personalities and adapt accordingly
Create moments of genuine surprise and delight
Turn complaints into opportunities for loyalty
Make customers eager to tell others about their experience
This shift in thinking ripples through organizations. Your customers may forget your methods, but they remember how you made them feel.
Teaching your team to Think Like A Magician™ gives them the mindset and tools to create experiences worth remembering.
Your team creates perceptions with every interaction. The only question: Are those the perceptions you want?
Ready to transform how your team thinks about customer experience? Click here to tell my booking team about your next company meeting. Let’s create some magic together.
