How I've Pivoted My Business From Physical to Virtual
It’s been multiple weeks of change. The break in regular schedule have given me the chance to capture how my family and our business has been reacting to these changes through these blog posts.
The first week was panic and reaction. The second was acceptance and questioning. But the third week brought about a rebirth and rejuvenation. Spurred on by General McChrystal’s essay in the New York Times I decided to face the change head on.
My brand new studio for interactive virtual magic shows.
Last week I setup my studio with lights, three cameras and microphone; tweaked all the settings and shortcuts in Zoom; did four full run-throughs with my own community of clients; and then presented my first virtual engagement for a company out of Los Angeles and their employees and clients.
The results on my business? From this week, I received three new requests from national clients and booked 10 virtual magic shows and virtual motivational speaker presentations from clients who had hired me for live shows before.
Change happens fast. Pivots require quick thinking and fast action.
Two weeks ago I was ready to “hunker down.” My body wanted to rest. But my mind didn’t. My mind was racing, looking for a different perspective, knowing that there was opportunity to serve my community.
I'm thankful for the opportunity to embrace change head on. I did not expect myself to pivot so quickly. But I was able to do it by going back to the core of what I do: engaging and entertaining. And by finding my bigger purpose: bringing people relief during a difficult time.
These first virtual magic shows and virtual motivational speaker presentations brought people across the world together and I received a reaction like I never expected.
Families gathered together to laugh and smile together!
I am grateful for what we still have: the ability to connect to each other in a meaningful way.
I decided to continue doing magic because I know it brings joy and smiles.
I decided to host intimate magic shows for my clients and their families. I was surprised how many households full of kids showed up.
And the response I get was surprising too. It wasn’t about the magic. It was all about the psychological impact it had on the people who attended.
I miss the hugs, high-fives and hand-shakes. But the digital interactions we are having are as meaningful as they’ve ever been. And the looks of wonder, surprise and disbelief from my virtual audiences sitting at home in front of their computers are just as powerful!
This week I am taking time off to be more present at home, to read, play, and do lots of cleaning, haha! Next week I’ll have a full schedule of virtual shows for families and businesses around the world.
I’ve created separate webpages describing the virtual services that I provide. You can learn more here about my virtual magic shows and virtual motivational speaker presentations.
Onwards...
