Thoughts from The Business Magician
Kostya’s Blog
Redefining The Purpose Of Your Business During A Pandemic
In my keynotes for business organizations, I speak about methods, results and effect. As the world is transformed by this global pandemic, I wanted to use my own principles to ensure I’m on the right path and that I remain effects-focused.
How I've Pivoted My Business From Physical to Virtual
I'm thankful for the opportunity to embrace change head on. I was able to pivot my business by going back to the core of what I do: engaging and entertaining. And by finding my bigger purpose: bringing people relief during a difficult time.
Embracing Digital Leadership
As a facilitator of live events, I’ve never embraced the digital world. Now, having the choice to do that or do nothing, I’ve decided to pivot.. In this time of “physical distancing,” it’s time for “digital socialization” and a new era of “digital leadership.”
If You Can Think This Way, You Can Think Like A Magician™
Because we all perceive the world differently, we need—now more than ever—to better understand each other in order to communicate more effectively. This skill of understanding each other is one magicians have honed for centuries.
The art and craft of magic can showcase principles of applied psychology in action. Magicians think differently, see differently, and act differently. Understanding these differences and applying them in a different field can be very powerful.
If perception plays a role in your life or business, you'll find these new ways of seeing and acting permeating into your work life and your personal life. In the end, you won’t be a magician but you’ll learn to think like a magician.
Want to Wow at Work? Learn to Think Like A Magician™
I’ve been a magician for over 20 years, specializing in teaching businesses the secrets of magic and how those insights can improve communication, sales and client relationships. As a speaker, trainer and facilitator, I teach that magic is a rich source of thinking tools. Those tools apply to any organization and any industry, but they also apply to individuals. You can make magic work for you, at work.
To prove it, I’m going to share a few magician’s secrets that can help you improve your career in the following areas: Innovation and Lateral Thinking, Perception Management and Social Intelligence.
How To Read People Like A Magician
Many people have taken personality tests to tell them who they are. But very few people can instantly assess the personality style of someone they meet. Thanks to this magical system, you’re now equipped to do just that.
You don’t have to rack your brain to search for the right word to describe someone. The magician’s method of four suits is simple to learn and easy to use in the real world. When you’re in the trenches of a presentation or negotiation, meeting people and trying to understand them on the fly, utilize the four suits to identify personality types quickly and easily. And then, give them what their suit needs.
3 Ways to Maximize How Customers Perceive Your Brand
This post is about how organizations can create experiences for their customers that are positive, engaging and align with their brand.
The three strategies I share can be applied by any business that wishes to create a more engaging customer experience.
Whether you’re operating an escape room, a performing arts center or a news organization that gives tourists a peek at what you do, here are three things you should do:
- Meet expectations in a satisfying way.
- Go beyond expectations; create surprise and delight via unexpected moments.
- Connect the specific experience to the overarching brand promise or company mission/vision.
Here is an example of how not to do this...